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Type of Advertising Empty Type of Advertising

Post by Beyonder Wed Apr 06, 2016 11:39 pm

Institutional Promotion

Designed to sell the reputation of the company or organization. Not to sell a specific product.

Product Promotion

Designed to sell a specific product or service.

Endorsement

A celebrity or athlete is a paid spokesman for a product or company.

Testimonial

Typically a non-celebrity, that explains the advantages and positive experience they have had with a product or company.
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